The world of health and beauty is rapidly evolving across many fronts –physical locations are becoming experience destinations, digital distribution is crucial to success, and your legacy systems are sunsetting. These changes introduce a new set of challenges for your business, such as forecasting demand and promotion planning for each sales channel individually.
Amidst these new challenges are the common obstacles you can continue to address: balancing the cannibalization between private label and national brands, predicting the performance of new SKUs, and ensuring promotions hit sales targets. As the industry landscape evolves and new challenges arise, will your business be able to keep pace?