Today’s beauty market and trends are more unpredictable than ever before: the significance of social influence can outweigh product formulation; long tail SKUs may barely sell, impacting revenue and profit; and there is a growing shift to support and fulfill products direct to consumer. These trends are impacting your business, and require a transformation in your supply chain and S&OP process.
The root of your planning process is demand forecasting, but accurately predicting demand is an ongoing challenge that is further complicated by the current trends and shift in the market. With disconnected legacy systems that weren’t built to leverage newer technologies, will your business be able to adapt to these new trends?